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FILE - Kansas players celebrate a win over North Carolina after a college basketball game in the finals of the men's Final Four NCAA tournament, Monday, April 4, 2022, in New Orleans. College football and men's basketball players on scholarship in one of the major conferences can expect to soon earn a minimum of $50,000 each year he plays because of the influx of cash from so-called booster collectives brokering name, image and likeness deals. That prediction, based on market trends, was made this week by Blake Lawrence, co-founder and CEO of a company that helps athletes and schools navigate the ever-changing NIL landscape. (AP Photo/David J. Phillip, File)

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FILE - Miami guard Isaiah Wong brings the ball up against Southern California during the second half of a college basketball game in the first round of the NCAA men's tournament March 18, 2022, in Greenville, S.C. An agent for Wong finally said it out loud: Pay the player more money or he will transfer and suit up somewhere else. Most observers say Wong, who has apparently opted to stay at Miami, wasn’t the first to make such a demand and certainly won’t be the last. (AP Photo/Chris Carlson, File)

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FILE - UConn's Paige Bueckers stretches during a practice session for a college basketball game in the final round of the Women's Final Four NCAA tournament April 2, 2022, in Minneapolis. In 2019, California became the first state to pass a law allowing athletes to earn money on endorsements, autograph signings and other activities, and by July 2021, the NCAA lifted its decades-old ban. (AP Photo/Eric Gay, File)

AP
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FILE - Miami's Isaiah Wong (2) shoots and scores during the first half of a college basketball game in the first round of the NCAA tournament against Southern California's Drew Peterson (13) March 18, 2022, in Greenville, S.C. An agent for Wong, a prominent college athlete finally said out loud what schools likely hear in private: Pay the player more, or he will transfer to a school that will. The demand made on behalf of Wong provided a rare glimpse into the way elite college sports have been transformed by student-athletes’ rights to earn money through endorsements. (AP Photo/Brynn Anderson, File)