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Employees prepare orders at The Nourish Spot, Dawn Kelly’s juice bar and sandwich shop in Queens in January. The Nourish Spot employs eight pe…

Dawn Kelly, left, with her daughter Jade at Kelly’s juice bar and sandwich shop, The Nourish Spot, in Queens in January. Kelly says she had fi…

Dawn Kelly, right, with an employee at her juice bar and sandwich shop, The Nourish Spot, in Queens in January. Kelly used an $11,220 loan fro…

In October, Edwards, 45, after 18 years as a clinical researcher, quit her job to start Saturday Morning Shoppe, emptying her 401(k) to do so.…

Renee Edwards waves to a child at a face-painting booth at the Saturday Morning Shoppe, a monthly outdoor market she started in St. Petersburg…