"Behind the Marketing" workshop

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PITTSFIELD — A workshop titled, "Behind the Marketing", will take place June 19 at the Pittsfield office of the Massachusetts Small Business Center at 33 Dunham Mall. Small business owners looking to establish or expand their marketing strategy are encouraged to attend.The event, which kicks off at 7:30 a.m. with registration and networking, will be held in the center's conference room. The workshop begins at 8 a.m. and will be led by Keith Girouard, the Small Business Center's regional director and senior business advisor. The workshop will help participants understand the difference between a marketing strategy and a sales process; each participant will leave with a draft strategy that incorporates seven key elements, a vital resource toward the development of a marketing campaign and marketing calendar. To RSVP, call 413-499-9378.

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