Berkshire Roots in Pittsfield to begin recreational pot sales Saturday

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PITTSFIELD — The city will get its second recreational cannabis store Saturday.

Berkshire Roots first opened to medical cardholders a year ago, and now it readies to swing open its Dalton Avenue doors to the general adult public.

The company will be the third to sell recreational cannabis in the county, and the first Berkshire retailer to grow and manufacture its cannabis products on-site. Theory Wellness in Great Barrington and Temescal Wellness in Pittsfield, which both opened for recreational business in January, have production facilities outside the Berkshires.

Berkshire Roots is scheduled to open for medical and VIP customers at 9 a.m. Saturday, according to Brittany Pufahl, the company's marketing manager. The opening is at 10 a.m. for everyone else. Customers must be 21 or older and must bring valid identification.Pufahl said the company plans to pass out THC-free edible samples to those waiting in line, as well as coffee and doughnuts from Tyler and Pine Bakery. The band Prismal will perform live, Pufahl said, and staff will raffle off discounts on noncannabis products.

The company will provide ample parking in the area of the store, and staff and security guards will show people where to go.

Police Chief Michael Wynn said that after reviewing the company's plans, he doesn't believe a traffic detail is required.

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"Based on our prior experience and their detailed plans, our staff determined that no additional detail would be necessary," he said. "They have been instructed to contact the patrol commander in the event their plans do not prove adequate, and we will assist at that point."

Medical customers at Berkshire Roots can preorder online, and Pufahl said the company would look to roll out that service for recreational customers after "the dust settles."

The store will be open seven days a week for recreational business, from 10 a.m. to 7 p.m. Customers can pay with cash or via cashless ATM, meaning they can use their debit cards for a third-party fee from their bank.

The product menu isn't yet online, Pufahl said, but those who are interested can keep checking berkshireroots.com for updates.

The company has built a good relationship with its medical customers, she said, and looks forward to branching out into the recreational realm.

"We're excited — a little anxious — to see how everything is going to roll out," she said.

Amanda Drane can be contacted at adrane@berkshireeagle.com, @amandadrane on Twitter, and 413-496-6296.


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