From the publisher's desk: Eagle completes paywall
Readers from Facebook can now subscribe online and get one month for free
Beginning today, the "paywall" that limits nonsubscribers to three Eagle articles per month will now include readers who come to our stories through Facebook.
The reason for this change is obvious — we cannot give away our publications to some folks while charging others.
If this is bad news for you, there is also good news. We are introducing a free 30-day trial, during which you can enjoy unlimited access to all of our digital platforms — berkshireeagle.com, the e-edition (an exact replica of the printed newspaper), as well as our newsletters — on your phone, PC and tablet.
If you click on the "subscribe" button that appears with the paywall, you will be given the opportunity to sign up for a 30-day digital test drive. If you like what you see, you can have your credit card billed automatically at our digital subscription rate of $3 per week; plus, you can cancel the digital subscription at any time.
We are confident, though, that you will want to join your friends and neighbors who have more than doubled our digital subscriptions over the past year.
My colleagues and I purchased the company that publishes The Eagle, in large part to reinvigorate this historic publication's role as the town square, because democracy requires citizenship. Over the past two years, we have invested heavily in adding new reporters and editors so that we can report more local news and sports, in greater depth and breadth.
I believe that if you give The Eagle a good look, you will agree our reporting not only makes the hard work of citizenship easier, but it also will entertain you and make your family's life a bit richer. I also know that if you become a digital subscriber, you will help guarantee that a local, independent free press will continue to thrive in Berkshire County for decades to come.
As always, if you have thoughts or comments on this change, or about anything pertaining to The Eagle, please write me at email@example.com.
Fred Rutberg is the president and publisher of New England Newspapers Inc., parent of the Brattleboro Reformer, Bennington Banner and The Berkshire Eagle.
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