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(Write-in candidate)

Age: 47

Address: 291 Lenox Ave.

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Occupation: Owner, Cove Bakery

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Related experience: City councilor, 2010 to present.

Keys to the campaign: Nichols admits he has an uphill battle to grab one of the four at-large seats as a write-in candidate. The Ward 7 councilor decided to go the at-large route after he lost in the Sept. 27 preliminary election for mayor.

"This is going to require thousands and thousands of votes," he said. "[The election] will show how much support I have citywide."

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If elected, Nichols will push for tighter controls on the city's discretionary spending and minimize the yearly property tax rate increase. He would like the council's review of the mayor's proposed budget to begin sooner and see the city's chief executive "pound the pavement more" to strike up new business in Pittsfield. The Pittsfield economic development Fund has often been used as a direct incentive for businesses to create jobs, but that's not the answer, according to Nichols.

He believes the money should go toward infrastructure improvements and other projects that lay the ground work for job creation.

"Giving people cash doesn't work," he said. "I don't like handouts."


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