Letter: Hospital's PR campaign of benefit to nurses

To the editor:

My "sincere" appreciation to Berkshire Medical Center management for its inadvertent assistance to the nurses' union. Nearly everyone I talk to agrees that your local radio ad campaign is backfiring.

From the incredibly disingenuous skit about the old man who is afraid to go to the hospital because of the nurses' negotiations to the transparent and patronizing "we love our nurses" platitudes, you have done more to expose what the nurses are up against than any statement by the Massachusetts Nurses Association.

I only hope that you are better hospital administrators than tacticians.

Tom Reid,



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