Letter: Reduce Pillow prices to widen audience

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To the editor:

In her recent op-ed column, Jacob's Pillow Director Pamela Tatge asks "What can we do to evolve our audiences so that our institution is truly inclusive?" I have a simple answer: lower the ticket prices.

Like many of our local arts organizations, Jacob's Pillow prices cater to a very small slice of American society. People who've paid close to $80 for a seat are less willing to lean a little to one side or the other to get a full view of the stage.

The best way to make audiences more inclusive is to reach out across income levels. The arts should be "exclusive" in quality but "inclusive" in benefit and meaningfulness to the community.

Don Jordan,




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