Our Opinion: The Berkshires: Land of Subarus, Silverados
Fiercely independent Berkshire residents may not see themselves as predictable, but when it comes to car-buying, we pretty much are. We drive Subarus and Silverados.
The Boston Globe sorted through data information provided by the Massachusetts Registry of Motor Vehicles on the 4.6 million cars and trucks registered in the state and came up with some striking information, especially in Berkshire County. (Globe, Sept. 11).
The Chevrolet Silverado, described by Consumer Reports as "General Motors' workhorse pickup," is the most popular vehicle in 13 blue collar Berkshire communities: Adams, Cheshire, Clarksburg, Florida, Hinsdale, Lanesborough, Lee, Otis, Peru, Savoy, Sheffield, Washington and Windsor. The Globe noted that Donald Trump fared much better in towns where the Silverado was tops in the 2016 election, but also observed that the 13 Silverado towns went just as blue in 2016 as did the rest of the Berkshires. Now that's independence.
Then there's Subaru country. The all-wheel drive Forester was the leading vehicle in nine Berkshire towns: Great Barrington, Lenox, Becket, Egremont, Monterey, Mount Washington, New Marlborough, Stockbridge and West Stockbridge. It's cousin the Outback led in five county towns: Alford, Richmond, Sandisfield, Tyringham and Williamstown. "Few cars are as logical" as the Forester, praised Consumer Reports, which said the Outback "appeals to the practical-minded buyer," which would make the Outback logical as well. Plainly both vehicles appeal to pragmatic Berkshire progressives. (Pittsfield and North Adams featured no breakout car favorites.)
Mercedes dominated in ritzy Weston. That's a long way from the Berkshires in so many ways.
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